Agorapulse Barometer

The Agorapulse Barometer is a tool that allows Facebook page administrators to compare their page performance against the average performance of other pages. The Barometer includes data on 42,161 pages that have been added to the tool.

The Barometer can be used to measure a page's performance on three different levels: -overall performance -performance by country -performance by type of page Overall Performance The overall performance of a page is measured by the following factors: -Engagement: This includes likes, comments, and shares. -Traffic: This includes website visits and pageviews. -Leads: This includes the number of people who have clicked on the "Send Message" button on the page.

The Agorapulse Barometer found that the average engagement rate for all pages is 1.73%.

The average website visit rate is 5.39%.

The average "Send Message" rate is 0.11%.

Performance by Country The Agorapulse Barometer also found that the average engagement rate, website visit rate, and "Send Message" rate vary by country.

The table below shows the average engagement rate, website visit rate, and "Send Message" rate for the top 10 countries.

Country Engagement Rate Website Visit Rate "Send Message" Rate United States 1.99% 7.02% 0.14% United Kingdom 2.12% 6.48% 0.12% France 1.68% 7.92% 0.10% Spain 2.00% 5.92% 0.15% Italy 1.92% 6.76% 0.11% Germany 1.76% 7.48% 0.10% Mexico 2.09% 5.48% 0.18% Canada 1.81% 6.92% 0.13% Brazil 2.49% 4.92% 0.25% Australia 2.11% 5.92% 0.14% Performance by Type of Page The Agorapulse Barometer also found that the average engagement rate, website visit rate, and "Send Message" rate vary by type of page.

The table below shows the average engagement rate, website visit rate, and "Send Message" rate for the top 10 types of pages.

Type of Page Engagement Rate Website Visit Rate "Send Message" Rate Facebook Page 1.73% 5.39% 0.11% Twitter Profile 2.05% 5.92% 0.12% LinkedIn Profile 1.36% 7.92% 0.10% YouTube Channel 2.44% 8.48% 0.10% Instagram Profile 1.92% 5.48% 0.15% Pinterest Profile 2.48% 8.48% 0.12% Tumblr Profile 2.47% 8.48% 0.12% The table below shows the average