Sender Score

Sender Score is a reputation rank created by email deliverability company Return Path. The rank is meant to help email senders and receivers understand the quality of an email sender's IP address.

The rank is on a scale from 0-100, with a higher score indicating a better reputation.

Sender Score is calculated using a variety of data points, including complaints from email users, spam traps hit, and bounces.

The score is updated daily and is available to anyone for free.

Sender Score is a great way to measure the quality of your email sender reputation.

A high score means that your email is more likely to be delivered to the inbox, while a low score means your email is more likely to be marked as spam.

You can improve your Sender Score by following best practices for email marketing, such as ensuring your email content is relevant to your subscribers, using double opt-in, and keeping your list clean.

You can also use Return Path's free email deliverability tools to help you improve your email deliverability and Sender Score.

To get your free Sender Score report, visit Return Path's Sender Score website and register for a free account.